EBK MARKETING
EBK MARKETING
9th Edition
ISBN: 9780134292779
Author: Stuart
Publisher: YUZU
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Chapter 6, Problem 20QA
Summary Introduction

To determine: The classification of B2B market.

Introduction: An e-commerce website is an online portal through a customer can purchase products and service, transfer money, transmit data through internet. These transactions can be business to customer, business to business, customer to customer, customer to business and business to government.

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Which products are best suited for an exclusive distribution strategy and why? Which products are best suited for a selective distribution strategy and why? According to the intensive distribution strategy, a consumer should not have to go beyond the nearest store to buy the product.
As the marketing manager for a local cable company with key competitors such as AT&T U-verse and Dish Network, a comprehensive pricing strategy report is needed for presentation to the Vice President. The report should be structured around the six standard steps for setting a pricing policy and should include:   A clearly defined pricing objective with supporting rationale. An evaluation of current demand for the service and how this affects pricing decisions. A cost analysis identifying key cost components and their impact on price setting. A competitive price analysis comparing pricing structures of similar services. A recommendation for a pricing method and a proposed final price, including justification.  This will support strategic decision-making and help position the service effectively in the market.
According to the intensive distribution strategy, a consumer should not have to go beyond the nearest store to buy the product.
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