Chapter 6, Problem 13CT

Summary Introduction

To determine:

Whether it is true that the customers complaining the loudest and most aggressively will get noticed and receive the greatest concessions.

Introduction:

In the modern economic context, organizations strive to put the needs of the customer in the forefront of the company rather than the needs of the organization first. Customers are put in the Centre of the organization before profits, revenue or any other priorities. Many organizations believe, if a company satisfies the needs and wants of the customers first are best placed to satisfy the needs and wants of the organization.