Fundamentals of Information Systems
9th Edition
ISBN: 9781337097536
Author: Ralph Stair, George Reynolds
Publisher: Cengage Learning
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Chapter 6, Problem 1.1CTQ
Program Plan Intro
Why do you think that Argosy BI and analytics program is aimed at boosting revenue and not at reducing cost?
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Please take into account: Do you think that modern marketing tools like Big Data and Predictive Analytics would have been effective ten to fifteen years ago? And why is it the case?
What is the most important contrast between business intelligence and analytics, in your opinion?
Chapter 6 Solutions
Fundamentals of Information Systems
Ch. 6 - Prob. 1LOCh. 6 - Prob. 2LOCh. 6 - Prob. 3LOCh. 6 - Prob. 4LOCh. 6 - Prob. 5LOCh. 6 - Prob. 6LOCh. 6 - Prob. 1.1RQCh. 6 - Prob. 1.2RQCh. 6 - Prob. 1.1CTQCh. 6 - Prob. 1.2CTQ
Ch. 6 - Prob. 2.1RQCh. 6 - Prob. 2.2RQCh. 6 - Prob. 2.1CTQCh. 6 - Prob. 2.2CTQCh. 6 - Prob. 1SATCh. 6 - Prob. 2SATCh. 6 - Prob. 3SATCh. 6 - Prob. 4SATCh. 6 - Prob. 5SATCh. 6 - Prob. 6SATCh. 6 - Prob. 7SATCh. 6 - Prob. 8SATCh. 6 - Prob. 9SATCh. 6 - Prob. 1RQCh. 6 - Prob. 2RQCh. 6 - Prob. 3RQCh. 6 - Prob. 4RQCh. 6 - Prob. 5RQCh. 6 - Prob. 6RQCh. 6 - Prob. 7RQCh. 6 - Prob. 8RQCh. 6 - Prob. 9RQCh. 6 - Prob. 10RQCh. 6 - Prob. 11RQCh. 6 - Prob. 12RQCh. 6 - Prob. 1DQCh. 6 - Prob. 2DQCh. 6 - Prob. 3DQCh. 6 - Prob. 4DQCh. 6 - Prob. 5DQCh. 6 - Prob. 6DQCh. 6 - Prob. 7DQCh. 6 - Prob. 8DQCh. 6 - Prob. 9DQCh. 6 - Prob. 1PSECh. 6 - Prob. 3PSECh. 6 - Prob. 1WECh. 6 - Prob. 2WECh. 6 - Prob. 3WECh. 6 - Prob. 1CECh. 6 - Prob. 2CECh. 6 - Prob. 3CECh. 6 - Prob. 1.1CSCh. 6 - Prob. 1.2CSCh. 6 - Prob. 1.3CSCh. 6 - Prob. 2.1CSCh. 6 - Prob. 2.2CSCh. 6 - Prob. 2.3CS
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- What distinguishes business intelligence from analytics most significantly?arrow_forwardWhat's the biggest difference between business intelligence and analytics, in your opinion?arrow_forwardThink about it: do you feel that advancements in marketing technologies such as big data and predictive analytics would have been successful ten to fifteen years ago? Why?arrow_forward
- Consider the following: Do you believe that Big Data and Predictive Analytics would have been effective in marketing 10-15 years ago? And how did this come to be the case?arrow_forwardWhen comparing business intelligence with analytics, what do you find to be the most important difference?arrow_forwardHow amazing do you find it that a little business like Sunny Delight has amassed so many different analytics tools? What potential effects may the many ownership changes at Sunny Delight have had on the kind and amount of business intelligence (BI) solutions used?arrow_forward
- I agree that web analytics can help a company achieve its goals and stay ahead of its competition. As we have seen, the benefits of analytical metrics and competitive intelligence can have great advantages. I guess that's why the embarrass your boss sections tell you to show your boss the various metrics your methods can construct and show how much information can come from looking at customer feedback and looking at the actions of your competitors. I feel that a part of the embarrass your boss steps is just allowing you to explain and display what web analytics is to a boss that might not understand the entire point of what you are trying to recommend as you pointed out, you should use these steps to educate. I think this focus is great as theirs plenty of people who just do not understand web analytics but might be quite open to them if it's explained and displayed to them. QUESTIONS: What reply can you give to this statement Give additional discussion about the statementarrow_forwardTo what degree do you believe it is surprising that a relatively small firm like Sunny Delight has amassed such a diverse set of analytics tools? How can the fact that Sunny Delight's ownership has changed many times have an effect on the amount and variety of business intelligence (BI) solutions used?arrow_forwardWhat do you think is the most important difference between analytics and business intelligence?arrow_forward
- . Is it odd to you that a firm as tiny as Sunny Delight could wind up with so many distinct analytics tools? How has the fact that Sunny Delight has changed ownership several times influenced the amount and type of BI tools used?arrow_forwardDoes it surprise you that a small business like Sunny Delight could end up with so many distinct analytics tools? Changes in Sunny Delight's ownership may have had an impact on the quantity and variety of business intelligence technologies employed.arrow_forwardYou were shocked to see that Sunny Delight is a pretty small company given the number of unique analytics tools it has acquired. What potential effects may the many ownership changes at Sunny Delight have had on the kind and amount of business intelligence (BI) solutions used? - What are some of the trade-offs involved with a switch to an enterprise-level analytics solution for individual end users who are used to dealing with their own customized solutions for producing data?arrow_forward
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