Concept explainers
To determine:
The advantages of mailing a letter as opposed to sending an e-mail, making a phone call, or writing an online post.
Introduction:
In today's modern era, individuals are highly active in social media platforms such as Facebook, Twitter, Instagram, Gmail and many other social sites that enables individuals to connect with a wide range of people all over the world. In today's hyperconnected world people use these platforms to post and share stories of their life and personalities instantly. It is highly utilized by teenagers and working age population to build their networking and is considered to be a stress relief activity to check on different accounts like; the fashion and clothing accounts, food and beverage accounts, Travels and adventurous accounts. Mailing a letter is considered to be a traditional type of medium as it is utilized greatly in twenty- thirty years back not associated in the modern 21st century to a greater extent.

Answer to Problem 11CT
Answer − Personal touch, sensory experience, significance and the mail/letter will not be ignored.
Explanation of Solution
Given information:
The advantages of mailing a letter as opposed to sending an e-mail, making a phone call, or writing an online post.
There are many advantage of mailing a letter than an email, online post and a mobile phone call. The major advantages are:
- Personal touch − if some individual sends a letter by investing their effort and time in writing the letter, it suggests that the person provides importance to you this would boost up your perception about the person and it will provide a sense of happiness too. Further, it will boost up the relationship with the individual too.
- Sensory experience − mailing a letter will provide a sensory experience in holding, referring and reading the letter. If an individual want to reflect how much they care, this is an appropriate way to involve his/her senses.
- Significance − usually some email and online posts can be ignored or put to the trash bin or to the spam folder before even opening and reading, however, a hand written enveloped letter will not be put to the trash bin, since it makes the reader curious to open up the contents since a lot of time and effort is put in to mail the letter.
- Unique medium − since many individuals does not use letters nowadays, when we write letter in the modern era it would provide a unique standout in a good way. Further, it would have the ability to draw attention of the reader, unlike phone calls where the concentration of the individual will be drifted after a certain while.
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Chapter 6 Solutions
Essentials of Business Communication
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