EBK MARKETING
10th Edition
ISBN: 9780135199992
Author: Stuart
Publisher: YUZU
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Chapter 6, Problem 10QA
Summary Introduction
To discuss: The concept of family life cycle and the way it impacts the marketer’s ability to reach the target.
Introduction:
Family life cycle:It is defined as a series of stages through which a family goes through over time. The typical stages in the development include the periods of independence that is a single young adult, then marriage, then a family with young children, then a family with adolescents, then launching adult children, and then a family in later life that is in retirement or senior years.
So, when a family passes through these stages in its life it is regarded as a family life cycle.
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Chapter 6 Solutions
EBK MARKETING
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