EBK CONTEMPORARY MARKETING
EBK CONTEMPORARY MARKETING
18th Edition
ISBN: 9780357158951
Author: Kurtz
Publisher: VST
bartleby

Concept explainers

Question
Book Icon
Chapter 5.8, Problem 1LO
Summary Introduction

To identify: The most effective method of measurment for social media markerting.

Social media marketing is a process used to promote goods or service through digital tools or website. It is a media used by the users to exchange information, messages, content, data, and ideas.

Expert Solution & Answer
Check Mark

Explanation of Solution

The most effective method of measurment for social media mrkerting  is as follows:

Measure of engagement: Measures the total time spend in browsing the social media for exchange information, messages, content, data, ideas, and purchasing products and services. Engaged customers tend to purchase more and create positive image on the brand.

The measure of engagment is said to be the most effective method of measurment for social media mrkerting  because it increases the customer service, manage a crisis, market research and customer feedback.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
Survey research is the most popular technique for gathering primary data in the research process. For this assignment create a customer survey that can assist Starbucks coffee representatives, create a new product that will appeal to the majority including non-coffee drinkers.
Product Lines and product Mix                                                                                   For the following assignment provide a visual example of product lines and their product mix for a brand of your choice. Product Line: Product Type: Product:
Can you please give me the correct answer, the one selected is wrong
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage