FOUNDATIONS OF BUSINESS
6th Edition
ISBN: 9780357685594
Author: Pride
Publisher: CENGAGE L
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Chapter 5.6B, Problem 2CC
Summary Introduction
To determine: The three general categories of franchising arrangements.
Introduction: A franchise agreement is the deciding component in the establishment affiliation, as there is no particular enactment or direction for franchising.
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For the following assignment reference a recent purchase you have made and explore the several steps in the consumer decision making process for this purchase.
What product did you purchase?
Need Recognition
Need or want, how did you assess the need?
3.Information Search
What is the extent of your search for product information? Did you ask friends, family, reviews? Online research?
4. Evaluation of alternatives
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Find a company that has gone global. Research details of a multinational company.
Copy the Organization website link here:
Who is the organization?
What is the product or service? Are there any changes in the product or services in the various locations?
What are some of the External Environment Factors Facing this global Market?
Example: Culture? Natural resources? Economic & Technological Development? Political Structure? Demographic Makeup?
What is the economic development of the majority of the countries your company is present in?
Developed or less developed Country?
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