International Business: The Challenges of Globalization (8th Edition)
International Business: The Challenges of Globalization (8th Edition)
8th Edition
ISBN: 9780133866247
Author: John J. Wild, Kenneth L. Wild
Publisher: PEARSON
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Chapter 5.5, Problem 1QS5
Summary Introduction

To Explain:

The thing that in international product life theory says that a company will begin by exporting its product and later undertake the product moves through its life cycle.

Introduction:

The product life cycle theory was invented by Raymond Vernon to explain and observe pattern of international trade.

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