GEN COMBO M:MARKETING; CONNECT 1S ACCESS CARD
5th Edition
ISBN: 9781259896767
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Chapter 5.4, Problem 3CY
Summary Introduction
To determine: The important social trends shaping consumer values and shopping behavior.
Introduction: Real outside and uncontrollable factors like financial, socio-economics, legitimate, political, and social conditions, and innovative changes that impact an association's basic leadership, and influence its execution and procedures is termed as macro-environment factors.
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GEN COMBO M:MARKETING; CONNECT 1S ACCESS CARD
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