MARKETING - RENTAL EBOOK ACCESS CODE
7th Edition
ISBN: 9781264156467
Author: Grewal
Publisher: MCG
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Chapter 5.4, Problem 2PC
Summary Introduction
To determine: The difference between country culture and regional culture.
Introduction: The marketing, where a message is conveyed to a specified group of potential customers who belong to a particular culture is termed as cultural marketing. The advantage of this culture is made by turning it into opportunities and the customers are persuaded for buying those products.
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Differentiate between country culture and regional culture.
Differentiate between country and regional culture by examples.
“Culture of one country varies from another” Explain the statement with the support of four (4) basic patterns of cultural differences with appropriate examples.
Chapter 5 Solutions
MARKETING - RENTAL EBOOK ACCESS CODE
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