MARKETING - RENTAL EBOOK ACCESS CODE
MARKETING - RENTAL EBOOK ACCESS CODE
7th Edition
ISBN: 9781264156467
Author: Grewal
Publisher: MCG
Question
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Chapter 5, Problem 1MA
Summary Introduction

To discuss: About the Person X’s new store selling fitness products

Expert Solution
Check Mark

Explanation of Solution

According to Person X the new store is focusing especially on adults for selling various fitness products such as Bench Press, Handgrip Exerciser, Air Resistance Exercise Bike, etc. The new store is located in the heart of N city. The products are ranges from around 2000 to 18000 with better quality. The products can be purchased through online and offline mode. Which can be available in the F and A also.

Summary Introduction

To discuss: About the way in which Person X monitor competitor’s actions.

Expert Solution
Check Mark

Explanation of Solution

The competitors of Person X’s business are Company B and Company V. They are monitoring competitor’s actions in the following ways:

  • Link with competitors on social media.
  • Frequently visit their trade showrooms
  • Analyze competitor’s websites.
  • Monitor social activity of competitor.
Summary Introduction

To discuss: The customers and the way in which Person X appeal them and mention social responsibilities and way to meet it.

Expert Solution
Check Mark

Explanation of Solution

The major customers of Person X is adults and youth and he is appealing customers through various promotional activities with the help of social media and other networking facilities. The Person X is socially responsible among customers while providing products and services. They should be select product materials that are renewable, safe and healthy. Person X is providing weight loss products and fitness products which is a high contribution to the society.

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