STRATEGIC MGMT LL CASEBOOK W/CONNECT
4th Edition
ISBN: 9781307485110
Author: Rothaermel
Publisher: MCG/CREATE
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Chapter 5.3, Problem 1CC
Summary Introduction
Case summary:
Company MS had a lackluster performance since the year 2000. The competitive advantage of the firm turned into a competitive disadvantage over time. It started to lag behind Company AE by a fair margin. Person SN is the CEO of Company MS who has made tremendous changes in the services they offer. He needs to work hard to ensure the viability of the Company MS future.
To explain: Why it is hard to gain a competitive advantage and even harder to sustain the competitive advantage.
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