STRATEGIC MGMT LL CASEBOOK W/CONNECT
STRATEGIC MGMT LL CASEBOOK W/CONNECT
4th Edition
ISBN: 9781307485110
Author: Rothaermel
Publisher: MCG/CREATE
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Chapter 5, Problem 1ESI
Summary Introduction

To explain: The course of action of Person X.

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You have been hired as the chief Operations Officer for ABC Company, a company that focuses on a textile manufacturing. The CEO has expressed a concern that it is taking too long and costing too much for ABC to produce their textiles. You have been given the goal of reducing production run time by 25% and cost by 10% over the next 12 months. In at least 200 words, discuss what your strategy would be to meet or exceed the CEO's goal. Make sure to base your strategy on at least two of the five strategies (process, product, location, layout and quality).
Suppose you work for an online sporting goods retailer. You’ve been hired as a business analyst with the task of increasing sales. Describe how you could use RFM to increase the sales of sporting goods. If used effectively, how could RFM affect customer satisfaction?
Suppose that you are the CEO of a car manufacturing company. You have 10 million US dollar to invest. You position your products in your product portfolio by using Boston Consulting Group (BCG) Matrix. So, you have a product line in each quadrant of the matrix.  How do you allocate your investment budget among these product lines? Which strategies of growth and competition do you use for each product line?
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