MARKETING - W/MINDTAP
20th Edition
ISBN: 9780357582770
Author: Pride
Publisher: CENGAGE L
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Chapter 5.1, Problem 3VC
Summary Introduction
Case summary:
Media I is a video and photo sharing social networking app. It allows its users to manipulate photos with different filters and share with friends with location tags and hashtags. It uses machine learning to populate Discover tab. Discover tab is an area, in which users can explore content on platform.
It creates using big data and artificial intelligence. Media I uses the big data and artificial intelligence to explore page and search function, enhancing user experience, target advertising, filer spam and to study human conditions.
To discuss: Other ways media I uses big data to improve its platform.
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