EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
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Chapter 5, Problem 8QA
Summary Introduction
To determine: the difference between cost per impression and cost per click in purchasing digital advertisement.
Introduction: Purchasing digital advertisement is also known as Digital media buying. It is the process of buying positioning for advertisement on any digital platform such website and app etc.
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