Excellence in Business Communication (11th Edition)
11th Edition
ISBN: 9780133544176
Author: John V. Thill, Courtland L. Bovee
Publisher: PEARSON
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Question
Chapter 5, Problem 5LOC
Summary Introduction
Interpretation:
How to achieve business tone in a message.
Introduction:
Professional communication refers to formal communication adopted by business when dealing all relevant parties.
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Background information:
The evaluation and control process in research and development is critical.Consider the following facts:
It takes one hundred research ideas to generate about ten development projects.
Only two of those ten projects will make it to commercialization.
Only one of the two will make money.
In Great Britain and the United States, about half of the development money is spent on projects that never reach the market.(Parker, K., and M. Mainelli. 2001. Great Mistakes in Technology Commercialization. Strategic Change, 10: 383 390.)
Background information: The result of such development patterns is that firms such as Microsoft will spend over $3 million on development costs for each patent it files. There are numerous stories of firms that failed at research and development processes. For example, in developing a new aircraft engine, one test the engine must pass is the chicken test. As you might expect, an aircraft engine must be able to have a…
Chapter 5 Solutions
Excellence in Business Communication (11th Edition)
Ch. 5 - Prob. 1CACh. 5 - Prob. 2CACh. 5 - Prob. 1LOCCh. 5 - Prob. 2LOCCh. 5 - Prob. 3LOCCh. 5 - Prob. 4LOCCh. 5 - Prob. 5LOCCh. 5 - Prob. 6LOCCh. 5 - Prob. 7LOCCh. 5 - Prob. 8LOC
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