Chapter 5, Problem 5.4UYK

a)

Explanation of Solution

Acxiom’s privacy policy:

According to Acxiom, the privacy policies are to maintain and safeguard the data that are obtained about the customers. The company is concentrated towards the usage of data thus maintaining privacy of the customer information.

Reassured about the policy:

Yes, the policy of the Acxiom’s are reassured because they establish a standard global privacy policy principles listed below:

• The choices of access are being monitored...

b)

Explanation of Solution

Ten different products that Acxiom provide:

The below are the different products that “Acxiom” provide and they are:

• Marketing services.
• Advertising solutions
• Data solutions
• Infrastructure Management services...

c)

Explanation of Solution

Acxiom’s customer:

The below mentioned are the customer of Acxiom subjected to particular industry:

• Education
• Banking
• Insurance...

d)

Explanation of Solution

Type of Data that are to be collected to deliver the product to the customer:

Based on the data inferred from the question (b) and (c), type of data that are collected by the Acxiom are list...

e)

Explanation of Solution

Function of InfoBase:

The function of InfoBase is to store a large repository customer i...

f)

Explanation of Solution

Function of PersonicX:

The function of “PersonicX” is to perform a house-hold level segmentation operation along with the visualiz...

g)

Explanation of Solution

Limiting the marketing in order to avoid privacy outcry:

It is necessary to limit the marketing of the companies like Acxiom’s because the customer can be traumatized abo...

h)

Explanation of Solution

Necessity of law in governing the company:

There may be a chance of data that are collected being misused at the greater extend; in certain cases the data obtained needs to be taken care by an organization like Acxiom’...

i)

Explanation of Solution

Necessity of law that govern the type of data service that government agencies could buy from the companies:

The data obtained and gathered needs to be preserved and needed to be avoided ...