At the end of 2011, Company JC ousted and then CEO Person MU brought in Person RJ. Person RJ was viewed as an agent of change who could reinvent the firm as a whole new place. The loyal customer base of Company JC was not impressed with the idea of the new store and pricing strategies. In 2013, Company JC brought in the former CEO Person MU to reconnect the old customer base of Company JC. Person MU stepped down two years later. Person ME became the CEO in August 2015 and Person ME joined as the president in 2014. To explain: The mistakes of Person RJ.

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Chapter 5, Problem 5.32C

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Summary:

At the end of 2011, Company JC ousted and then CEO Person MU brought in Person RJ. Person RJ was viewed as an agent of change who could reinvent the firm as a whole new place. The loyal customer base of Company JC was not impressed with the idea of the new store and pricing strategies.

In 2013, Company JC brought in the former CEO Person MU to reconnect the old customer base of Company JC. Person MU stepped down two years later. Person ME became the CEO in August 2015 and Person ME joined as the president in 2014.

To explain: The mistakes of Person RJ.

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