Business Essentials (11th Edition)
Business Essentials (11th Edition)
11th Edition
ISBN: 9780134129969
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Chapter 5, Problem 5.30C
Summary Introduction

Summary:

At the end of 2011, Company JC ousted and then CEO Person MU a brought in Person RJ. Person RJ was viewed as an agent of change who could reinvent the firm as a whole new place. The loyal customer base of Company JC was not impressed with the idea of the new store and pricing strategies.

In 2013, Company JC brought in the former CEO Person MU to reconnect the old customer base of Company JC. Person MU stepped down two years later. Person ME became the CEO in August 2015 and Person  ME joined as the president in 2014.

To explain: The two skills that will be most vital for the CEO Person ME.

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