EBK EXCELLENCE IN BUSINESS COMMUNICATIO
EBK EXCELLENCE IN BUSINESS COMMUNICATIO
12th Edition
ISBN: 8220101459817
Author: BOVEE
Publisher: YUZU
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Chapter 5, Problem 5.2AYK
Summary Introduction

To interpret:

How to communicate company messages in an authentic voice and project the company image simultaneously.

Introduction:

Communication is the process of exchanging information from the sender to the receiver through an appropriate medium. Communication is a vital characteristic that leads to business success. There are various mediums to communicate in an organization such as letters, Emails, Video conferencing. Communication is a significant component of an organization as it aids in effective decision making, planning, organizing and many other activities as information is considered to be highly valued to drive the organization forward.

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Chapter 5 Solutions

EBK EXCELLENCE IN BUSINESS COMMUNICATIO

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