Bundle: Essentials of Business Communication, 11th + MindTap Business Communication, 1 term (6 months) Printed Access Card
11th Edition
ISBN: 9781337736312
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 5, Problem 5.15AAC
Summary Introduction
To determine: If Person X has ever unplugged.
Introduction:
Social media refers to a series of network (web-based applications) under which information can be shared and received. It not only includes formal information but also includes informal information along with the career interests. Other ideas too are shared among people.
It is accessed with the help of internet on devices such as laptop, desktop, smart phones, and tablets.
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Background information:
The evaluation and control process in research and development is critical.Consider the following facts:
It takes one hundred research ideas to generate about ten development projects.
Only two of those ten projects will make it to commercialization.
Only one of the two will make money.
In Great Britain and the United States, about half of the development money is spent on projects that never reach the market.(Parker, K., and M. Mainelli. 2001. Great Mistakes in Technology Commercialization. Strategic Change, 10: 383 390.)
Background information: The result of such development patterns is that firms such as Microsoft will spend over $3 million on development costs for each patent it files. There are numerous stories of firms that failed at research and development processes. For example, in developing a new aircraft engine, one test the engine must pass is the chicken test. As you might expect, an aircraft engine must be able to have a…
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Bundle: Essentials of Business Communication, 11th + MindTap Business Communication, 1 term (6 months) Printed Access Card
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