Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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Chapter 5, Problem 4ALR
Summary Introduction

To find: Whether B2B or B2C marketing is larger.

The selling of products and services between two business individuals or units is known as B2B or Business to Business. The transaction in which business sells the products and services to the purchaser is called B2C or Business to Consumer.

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