Digital Marketing: It denotes advertising of products in addition to services using digital expertise. It includes display advertising, mobile phones and other mediums. The digital channels includes: Search engines Websites Social media Email Mobile apps It covers a wide range of marketing activities that includes paid search, content marketing, Email marketing and Mobile Marketing. It helps to connect with current as well as potential customers.

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Chapter 5, Problem 3IQ

Program Plan Intro

Digital Marketing:

It denotes advertising of products in addition to services using digital expertise.

It includes display advertising, mobile phones and other mediums.

The digital channels includes:

Search engines

Websites

Social media

Email

Mobile apps

It covers a wide range of marketing activities that includes paid search, content marketing, Email marketing and Mobile Marketing.

It helps to connect with current as well as potential customers.

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