Chapter 5, Problem 2LOC

Summary Introduction

To determine:

How the audience is likely to respond to a message which doesn't seem to be about their concerns or which is written in a language they don't understand.

Introduction:

Different individuals have different learning, experience and understanding levels which helps them to interpret messages. One way of communication will not appeal to all individuals as we all have different ways of understanding a message. Therefore, we need to understand the perceptions, learning’s and beliefs of our audience before creating a message.