Business in Action
9th Edition
ISBN: 9780135198100
Author: BOVEE
Publisher: PEARSON CO
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Chapter 5, Problem 2CTQ
Summary Introduction
Case summary:
Company S offer Service S which is a cloud based talent management software solution which combines performance management, team collaboration and employee engagement. It is tries to fill out its product portfolio with performance management software.
For this purpose it has acquired Company H software. Company H is successful in dealing with high performance management piece of puzzle and established their own customer base.
After acquisition some of the key executives of Company H software took the high level positions in Company S. They concentrate not only on technical compatibility but also products, firm’s strategic and cultural compatibility.
The acquisition of both the companies is successful. It is not only the option for Company S, it has established strategic alliances with various companies which helps to offer more complete solutions for their customers. Company is confident with new team and it can seek for additional marketing opportunities to accelerate the new talent management solutions.
To discuss: Effects on day to day operations of Company S if most of the employees are in Company H’s home and actions taken by Company S to overcome any limitations of distance.
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Considering contemporary challenges in business, analyze a real-world case where a company successfully navigated a major shift in its marketing strategy to adapt to changing market dynamics.
Discussion Question and Prompt:
Identify the key factors that contributed to the success of their marketing strategy in the face of contemporary issues.
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1) View the video Service Processing at BuyCostumes (10.41 minutes, Ctrl+Click on the link); what are your key takeaways (tie to one or more of the topics discussed in Chapter 3) after watching this video. (viddler.com/embed/a6b7054c)
Note: As a rough guideline, please try to keep the written submission to one or two paragraphs.
2) Orkhon Foods makes hand-held pies (among other products). The firm’s weekly sales of hand-held pies over the past seven weeks are given in the table. The firm’s operations manager, Amarjargal, wants to forecast sales for week 8.
Weeks
Sales of hand-held pies(000s)
1
19
2
18
3
17
4
20
5
18
6
22
7
20
Forecast the week 8 sales using the following approaches:
a) Naïve approach
b) 5-month moving average
c) 3-month weighted moving average using the following weights: 0.50 for week 7, 0.30 for week 6, and 0.20 for week 5.
d) Exponential smoothing using a smoothing constant of 0.30, assume a…
Chapter 5 Solutions
Business in Action
Ch. 5.1 - Prob. 1CTCh. 5.1 - Prob. 2CTCh. 5.1 - Prob. 1IYBCh. 5.1 - Prob. 2IYBCh. 5.2 - Prob. 1CTCh. 5.2 - Prob. 2CTCh. 5.2 - Prob. 1IYBCh. 5.2 - Prob. 2IYBCh. 5.3 - Prob. 1CTCh. 5.3 - Prob. 2CT
Ch. 5.3 - Prob. 1IYBCh. 5.4 - Prob. 1CTCh. 5.4 - Prob. 2CTCh. 5.4 - Prob. 1IYBCh. 5.5 - Prob. 1CTCh. 5.5 - Prob. 2CTCh. 5.5 - Prob. 1IYBCh. 5.5 - Prob. 2IYBCh. 5.6 - Prob. 1CTCh. 5.6 - Prob. 1IYBCh. 5.7 - Prob. 1CTCh. 5.7 - Prob. 1IYBCh. 5 - Prob. 1CTQCh. 5 - Prob. 2CTQCh. 5 - Prob. 3CTQCh. 5 - Prob. 4QRCh. 5 - Prob. 5QRCh. 5 - Prob. 6QRCh. 5 - Prob. 7QRCh. 5 - Prob. 8QRCh. 5 - Prob. 9QRCh. 5 - Prob. 10QRCh. 5 - Prob. 11QRCh. 5 - Prob. 12QACh. 5 - Prob. 13QACh. 5 - Prob. 14QACh. 5 - Prob. 15QACh. 5 - Prob. 16QACh. 5 - Prob. 17QACh. 5 - Prob. 18QACh. 5 - Prob. 19QACh. 5 - Prob. 20QAPCh. 5 - Prob. 21QAPCh. 5 - Prob. 22QAPCh. 5 - Prob. 23QAPCh. 5 - Prob. 1IBTCh. 5 - Prob. 1REDCh. 5 - Prob. 1SCS
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