Management
9th Edition
ISBN: 9781260815573
Author: KINICKI, Angelo
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 5, Problem 1MIA
Summary Introduction
Case Summary:
FMIC is a company which produces guitars in the world and this is the first company which produces guitars at the mass level. But the company’s business is not booming at its peak and struggling with debt and a lack of growth. In 2015, CEO AM is hired to form strategies for the company’s growth. The cost of the guitar is very high which itself is a reason for not purchasing it. Another reason is the method of learning the instrument is difficult which forbade them to purchase.
Interpretation: Ways in which company is transforming into a digital company.
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