To determine:
The strategic plan for the college/ university to compete for students in the marketplace.
Introduction:
Planning is a process of making the plan before executing any work. The process of planning includes identification of goals and objectives, formulation of strategies, creating the means required and implementation and monitoring.
The First step of planning is to establish a strategic goal. The strategic goal is a statement defining where the company wants to be in the future. The strategic goal represents the whole organization's goal rather than to the goal of a division or department. After setting the strategic goal, the organization prepares its strategic plans. Strategic plans define the action steps by which the company intends to attain strategic goals. Strategic plans are actually the blueprint that defines the organizational activities and allocations required for meeting long terms targets.
Answer to Problem 1DQ
Solution:
The strategic plan should be include marketing the college's name and the eligibility to take admissions in the college, and free visits/ demo class for interested students or parents. These strategic plans definitely depend on the school's goals.
Explanation of Solution
The First step of planning is to establish a strategic goal. The strategic goal is a statement defining where the company wants to be in the future. The strategic goal represents the whole organization's goal rather than to the goal of a division or department. After setting the strategic goal, the organization prepares its strategic plans. Strategic plans define the action steps by which the company intends to attain strategic goals. Strategic plans are actually the blueprint that defines the organizational activities and allocations required for meeting long terms targets.
In the case of a university, the goal should be to provide quality teaching to the students. The strategic plan should be include marketing the college's name and the eligibility to take admissions in the college, and free visits/ demo class for interested students or parents. These strategic plans definitely depend on the school's goals. Strategic plans define the action steps by which the company intends to attain strategic goals.
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Understanding Management (11th Edition), Standalone Book
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