M:MANAGEMENT
6th Edition
ISBN: 9781260062885
Author: BATEMAN
Publisher: RENT MCG
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Chapter 5, Problem 1DQ
Summary Introduction
Case summary:
The majority of people are living in cities and it was forecasting that the number will reach around two-thirds of the global population. The drastic increase will make a negative impact on the environment and the water, air and land will get polluted. Company E is one of the organizations calling for cities to become green and sustainable.
The company tries to introduce E-cars and households with no carbon dioxide emission and also reach the mayors and city councils to adopt its 100% renewable goal. The members of green cities' movements are striving to lessen their environmental impacts by reducing waste, increase recycling and cutting emission and thereby encourage the development of sustainable local businesses.
The all-green cities have made strides in adopting renewable and alternative energy sources, building parks and accessible waterfront areas, and limiting auto traffic and its accompanying air pollution.
To discuss: The risks and benefits for a government trying to be a first mover in renewable energy.
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