Case summary:
Company RM runs a boat manufacturing business, which has differentiation with its business strategy compared to other companies. With constant innovation and seeking customer inputs, dealers, and consultants in the design stage, the firm has successfully managed to provide unique products to its customers.
The development phase of the product is speeded up by immediately taking the product from the design stage to styling studio. In spite of having released products like water-skier, 20-foot inboard-outboard performance boat and 52-foot sports yacht, the production personnel are put under pressure to respond to the new product. The lifecycle time is 3 years.
The firm found that the product development part can be fastened by involving suppliers in the design phase. CAD provides product specification after the product had completed the concept and styling phases.
A plug is formed by foam based carving, which is drove by the specifications from CAD system. Permanent molds are made for the new design, which takes about 4 to 8 weeks. Boats are made by joining the molds.
Characters in the case:
- Company RM
![Check Mark](/static/check-mark.png)
Want to see the full answer?
Check out a sample textbook solution![Blurred answer](/static/blurred-answer.jpg)
Chapter 5 Solutions
OPERATIONS MANAGEMENT: SUSTAIN ACCESS C
- The Ideal Spot in the Segment Circles So, where should you try to position your product in the segment circles? As a basic rule, the 'Ideal Spot' will help guide you. The ideal spot represents the position with the highest point of demand for each consumer base – or segment. The ideal spot is made up by the product’s performance (speed) and size. As the perceptual map drifts down and to the right each year, the ideal spot will change as customers demand sensors with decreased size (smaller) and increased performance (faster). Although it would seem that the Ideal Spot would be in the center of the segment circle, the positioning actually varies due to the customer focus of each segment. For example, in the High End segment, the Ideal Spot is at the leading edge of the segment because those customers want the best possible product. Each segment’s ideal spot is represented by the pink dots on the Perceptual Map. Ideal Spots offset from segment center Calculating the Ideal Spot To…arrow_forwardIn Ecuador, cut roses are one of the country’s leading exports. Prior to advancements in the air transportation industry, this would have been impossible as roses must be sold within three to five days once cut. Today Ecuador is one of the world’s top producers of roses.arrow_forwardThe World Trade Organization is the only global trade organization and has 164 member nations representing 98 percent of world trade. How does the WTO help nations improve trade relations? What are some of the major challenges facing the WTO today?arrow_forward
- What is a good example of a letter of recommendation for a 5th grade Language Arts Teaching Position at an elementary school from a school principal?arrow_forwardProblem 1 (10 Points) Davison Electronics manufactures three LED television monitors, identified as Model A, Model B, and Model C. Davison Electronics four manufacturing plants. Each model has its lowest possible production cost when produced at Plant 1. However, Plant 1 does not have the capacity to handle the total production of all three models. As a result, at least some of the production must be routed to the other manufacturing plants. The following table shows the minimum production requirements for next month, the plant capacities in units per month, and the production cost per unit at each plant: Model Production Cost per Unit Minimum Production Requirements Plant 1 Plant 2 Plant 3 Plant 4 A $25 $28 $37 $34 48,000 B $26 $35 $36 $41 75,000 C $20 $31 $26 $23 60,000 Production Capacity 65,000 50,000 32,000 43,000 Davison’s objective is to determine the cost-minimizing production plan. We have…arrow_forwardLead Story: Identify the key story or insight based on your visualizations. Shaffer’s 4C Framework: Describe how you applied Shaffer’s 4C principles in the design of your charts. Gestalt Principles or Preattentive Attributes: Explain how you applied at least one Gestalt principle or preattentive attribute in your chartarrow_forward
- For the purpose of process analysis, which of the following measures would be considered an appropriate flow unit for analyzing the main operation of a local accounting firm? Instructions: You may select more than one answer. a. Number of accountants working each week b. Number of tax returns completed each week c. Number of customers with past-due invoices d. Number of reams of paper received from suppliersarrow_forward4. Based on the data provided in Table 2.5, what is the flow rate of callers from 8:00 a.m. to 8:20 a.m.? TABLE 2.5 Time Stamps of the Eight Callers Who Called from 8:00 a.m. to 8:20 a.m. to the Reservation Desk of a Ferry Service Caller Time In Time Out 1 8:01 8:05 2 3 4 5 6 8:02 8:07 8:06 8:08 8:09 8:12 8:10 8:15 8:12 8:20 7 8:16 8:19 8 8:17 8:19 5. Based on the data provided in Table 2.5, what is the flow time of callers from 8:00 a.m. to 8:20 a.m.? 6. Based on the data provided in Table 2.6, what is the flow rate of customers from 9:00 a.m. to 10:00 a.m.? TABLE 2.6 Time Stamps of 10 Customers Who Visited a Local Bank Branch from 9:00 a.m. to 10:00 a.m. Customer 1 2 3 4 5 6 7 8 9 10 Time In Time Out 9:01 9:07 9:06 9:21 9:08 9:20 9:14 9:19 9:20 9:28 9:26 9:33 9:31 9:39 9:40 9:46 9:44 9:59 9:53 9:57 7. Based on the data provided in Table 2.6, what is the flow time of customers from 9:00 a.m. to 10:00 a.m.?arrow_forwardHow is Little’s Law currently used in today’s supply chains? Provide an example of where it is used.arrow_forward
- How would you Briefly state your views on music for a Christian school interview?arrow_forward3) Rane Brake Linings manufactures brake pads in a process focused facility; the fixed costs are nine thousand dollars per year, the variable cost is fifty dollars per brake pad, each brake pad sells for two hundred dollars. a) Calculate the breakeven point (in units) for this operation. b) Calculate the breakeven point (in $) for this operation. c) Calculate the profit/loss on a demand of two hundred brake pads per year. Note: You could work out the problem by hand or use excel; in chapter 5, section 5.11 of the Stevenson text, evaluating alternatives (cost volume analysis) is covered with examples; chapter 5 Stevenson lecture power point slides 34 to 44 (chapter 5 lecture: 29.49 mins to 38.87 mins) cover cost volume analysis with examples.arrow_forward1. For the purpose of process analysis, which of the following measures would beconsidered an appropriate flow unit for analyzing the operation of a coffee shop?Instructions: You may select more than one answer. a. Square footage of the store b. Number of employees working each week c. Number of hours the store is open each week d. Number of customers served each weekarrow_forward
- Purchasing and Supply Chain ManagementOperations ManagementISBN:9781285869681Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. PattersonPublisher:Cengage LearningMarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational Publishing
- Management, Loose-Leaf VersionManagementISBN:9781305969308Author:Richard L. DaftPublisher:South-Western College PubContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
![Text book image](https://www.bartleby.com/isbn_cover_images/9781285869681/9781285869681_smallCoverImage.gif)
![Text book image](https://www.bartleby.com/isbn_cover_images/9781305969308/9781305969308_smallCoverImage.gif)
![Text book image](https://www.bartleby.com/isbn_cover_images/9780357033777/9780357033777_smallCoverImage.jpg)