Mindtap Business Analytics, 1 Term (6 Months) Printed Access Card For Camm/cochran/fry/ohlmann/anderson/sweeney/williams'  Essentials Of Business Analytics, 2nd
Mindtap Business Analytics, 1 Term (6 Months) Printed Access Card For Camm/cochran/fry/ohlmann/anderson/sweeney/williams' Essentials Of Business Analytics, 2nd
2nd Edition
ISBN: 9781305861794
Author: Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson
Publisher: Cengage Learning
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Chapter 5, Problem 11P

A local bank reviewed its credit-card policy with the intention of recalling some of its credit cards. In the past, approximately 5% of cardholders defaulted, leaving the bank unable to collect the outstanding balance. Hence, management established a prior probability of 0.05 that any particular cardholder will default. The bank also found that the probability of missing a monthly payment is 0.20 for customers who do not default. Of course, the probability of missing a monthly payment for those who default is 1.

  1. a. Given that a customer missed a monthly payment, compute the posterior probability that the customer will default.
  2. b. The bank would like to recall its credit card if the probability that a customer will default is greater than 0.20. Should the bank recall its credit card if the customer misses a monthly payment? Why or why not?
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A retail chain is interested in determining whether a digital video point-of-purchase (POP) display would stimulate higher sales for a brand advertised compared to the standard cardboard point-of-purchase display. To test this, a one-shot static group design experiment was conducted over a four-week period in 100 different stores. Fifty stores were randomly assigned to the control treatment (standard display) and the other 50 stores were randomly assigned to the experimental treatment (digital display). Compare the sales of the control group (standard POP) to the experimental group (digital POP). What were the average sales for the standard POP display (control group)? What were the sales for the digital display (experimental group)? What is the (mean) difference in sales between the experimental group and control group? List the null hypothesis being tested. Do you reject or retain the null hypothesis based on the results of the independent t-test? Was the difference between the…
What were the average sales for the four weeks prior to the experiment? What were the sales during the four weeks when the stores used the digital display? What is the mean difference in sales between the experimental and regular POP time periods? State the null hypothesis being tested by the paired sample t-test. Do you reject or retain the null hypothesis? At a 95% significance level, was the difference significant? Explain why or why not using the results from the paired sample t-test. Should the manager of the retail chain install new digital displays in each store? Justify your answer.
A retail chain is interested in determining whether a digital video point-of-purchase (POP) display would stimulate higher sales for a brand advertised compared to the standard cardboard point-of-purchase display. To test this, a one-shot static group design experiment was conducted over a four-week period in 100 different stores. Fifty stores were randomly assigned to the control treatment (standard display) and the other 50 stores were randomly assigned to the experimental treatment (digital display). Compare the sales of the control group (standard POP) to the experimental group (digital POP). What were the average sales for the standard POP display (control group)? What were the sales for the digital display (experimental group)? What is the (mean) difference in sales between the experimental group and control group? List the null hypothesis being tested. Do you reject or retain the null hypothesis based on the results of the independent t-test? Was the difference between the…

Chapter 5 Solutions

Mindtap Business Analytics, 1 Term (6 Months) Printed Access Card For Camm/cochran/fry/ohlmann/anderson/sweeney/williams' Essentials Of Business Analytics, 2nd

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