EBK MARKETING
EBK MARKETING
9th Edition
ISBN: 8220103613903
Author: Stuart
Publisher: YUZU
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Chapter 5, Problem 10QA
Summary Introduction

To determine: The term click through rate and the method to calculate it.

Introduction: Purchasing digital advertisement is also known as Digital media buying. It is the process of buying positioning for advertisement on any digital platform such website and app etc.

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