EBK MARKETING
9th Edition
ISBN: 8220103613903
Author: Stuart
Publisher: YUZU
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Chapter 5, Problem 10QA
Summary Introduction
To determine: The term click through rate and the method to calculate it.
Introduction: Purchasing digital advertisement is also known as Digital media buying. It is the process of buying positioning for advertisement on any digital platform such website and app etc.
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Will internet purchases someday take the place of face-to-face interactions? What is the reason for this or why is it not?
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- One factor that appears to impede growth in online sales isconsumers’ fear of receiving unsolicited email after a purchaseis made. Given that fear, should companies continue to useemail to communicate with customers? If so, how?arrow_forwardWhat sorts of online purchases generate the most interest? Example:arrow_forwardWhat are the five levels of relationship intensity and why do e-marketers strive to move customers to the top level?arrow_forward
- Do you believe that using social media could help in connecting and building relationships with customers? Defend your answer.arrow_forwardFrom the customer’s perspective, what are the value-added benefits of e-marketing? (Consider the marketing mix i.e. 4Ps etc.)arrow_forwardRead Below: The number of mobile users is growing rapidly as is the number of mobile shoppers. Kraft Foods took notice of that. The company is adapting its adver- tising and sales to this trend. Mobile customers are looking for brands and interacting with Kraft brands. Kraft Foods wanted to make it easy for customers to interact with the company whenever and wherever they want. To achieve this interaction goal, Kraft Foods created a “Food Assistant,” also known as Kraft Food Assistant.The Kraft Food AssistantKraft’s Food Assistant is an app for smartphones that allows customers to access more than 700 recipes. Thus, the consumer can browse easily for ideas. Customers enter a virtual store and open the “recipe of the day.” The app tells the user all the ingredients needed for that recipe or for any desired recipe. The Food Assistant also posts all the relevant coupons available for the ingredients on users’ smartphone. Users need only to take the smartphone to a supermarket, scan the…arrow_forward
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