Whether the move taken by Harley Davidson to attract women customer will be confounded or complemented on the differentiation strategy of the company Introduction: Differentiation strategy refers to an included set of action which is designed to deliver or produce services or goods that are perceived by the customer as different in the manner that stands significant to them.

Question

Kim and Park (2011) argue that corporate social responsibility (CSR) activities not only have value for benefitting social causes but can also be regarded as recruiting tools for attracting potential employees who perceive the organization and its CSR activities as an ethical fit. The foundation of this argument comes from an organizational perspective that views employees as important assets for a corporation. Coming from this perspective would mean that corporations would be cognizant about the imperative to have an active CSR program that matches corporate values, missions, and cultures. identify the top ten companies to work for last year. Choose one of these companies and further research its CSR activities. What is the company that is chosen? What are the company's CSR activities? What do these activities communicate about the company? Assess whether these activities are cause beneficial or cause exploitative? Would you consider working for this company?

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Question

Chapter 5, Problem 10DQ

Summary Introduction

To determine:

Whether the move taken by Harley Davidson to attract women customer will be confounded or complemented on the differentiation strategy of the company

Introduction:

Differentiation strategy refers to an included set of action which is designed to deliver or produce services or goods that are perceived by the customer as different in the manner that stands significant to them.

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Kim and Park (2011) argue that corporate social responsibility (CSR) activities not only have value for benefitting social causes but can also be regarded as recruiting tools for attracting potential employees who perceive the organization and its CSR activities as an ethical fit. The foundation of this argument comes from an organizational perspective that views employees as important assets for a corporation. Coming from this perspective would mean that corporations would be cognizant about the imperative to have an active CSR program that matches corporate values, missions, and cultures. identify the top ten companies to work for last year. Choose one of these companies and further research its CSR activities. What is the company that is chosen? What are the company's CSR activities? What do these activities communicate about the company? Assess whether these activities are cause beneficial or cause exploitative? Would you consider working for this company?

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