Loose Leaf for M: Marketing
6th Edition
ISBN: 9781260158038
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Question
Chapter 4.7, Problem 1PC
Summary Introduction
To determine: The steps in the ethical decision-making framework.
Introduction: At the times of ethical dilemmas the decision that helps the individuals to make the choice between the two conflicting options is known as the ethical decision making.
Expert Solution & Answer
Answer to Problem 1PC
The steps in the ethical decision making are; identify the issues, identify the stakeholders and gather information, evaluate alternatives and choose a course of action.
Explanation of Solution
Steps in the ethical decision-making framework:
The ethical decision-making consist of four steps, these steps are discussed as follows:
- Identify the issue: It is the first step in the ethical decision-making framework. It requires collecting the data, hiding the true purpose of the study from the person data being collected and using the results to deceive or damage the public.
- Collect information from the stakeholders: Firm focus to gather the information about the issues in the first step and in the second step it focuses on getting the individuals’ help to resolve the issues.
- Evaluate the alternative: On the basis of the ethical issues figured out, alternatives must be figured out to resolve those issues.
- Choose the course of action: After figuring the entire possible alternative, the alternative with the heaviest weight should be selected and taken as the course of action to resolve the issue.
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Loose Leaf for M: Marketing
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