STRATEGIC MANAGEMENT W/CONNECT
3rd Edition
ISBN: 9781260040708
Author: Rothaermel
Publisher: MCG CUSTOM
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Chapter 4.5, Problem 3CC
Summary Introduction
Case summary:
Many are convinced that Company AE purchased the Company BE for gaining a stronger position in the industry of music. Many critics argue that Company AE needs someone with a creative vision. Company AE links Company BE with the top talents of today. Company AE hired the former CEO of Company AA to spearhead the retail operations.
To explain: If the core competencies of the Company BE will remain valuable under the ownership of Company AE.
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