MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 4.3, Problem 2PC
Summary Introduction
To determine: If W is a conscious marketer or a practitioner of the corporate social responsibility (CSR).
Introduction: Conscious marketer is the marketer who uses the holistic and ethical approach for marketing. The marketer is aware about all the new changes in the market and applies all kinds of strategies in the market.
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