CONNECT FOR MARKETING 180DAY
6th Edition
ISBN: 9781260537307
Author: Grewal
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Question
Chapter 4.3, Problem 2PC
Summary Introduction
To determine: If W is a conscious marketer or a practitioner of the corporate social responsibility (CSR).
Introduction: Conscious marketer is the marketer who uses the holistic and ethical approach for marketing. The marketer is aware about all the new changes in the market and applies all kinds of strategies in the market.
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