Psychology in Modules
11th Edition
ISBN: 9781464167522
Author: David G. Myers, C. Nathan DeWall
Publisher: Worth Publishers
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Chapter 42, Problem 2TYS
Summary Introduction
Introduction: People are attracted by imminent personality by their look speech, reputation and get influenced by them. This is known as Peripheral route persuasion.
Peripheral route persuasion occurs when people are influenced by the incidental cues, such as spear’s attractiveness.
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