Pearson eText for Essentials of Systems Analysis and Design -- Instant Access (Pearson+)
Pearson eText for Essentials of Systems Analysis and Design -- Instant Access (Pearson+)
6th Edition
ISBN: 9780137612420
Author: Joseph Valacich, Joey George
Publisher: PEARSON+
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Chapter 4, Problem 9RQ
Program Plan Intro

Intangible benefit:

  • Intangible benefits are the business values that add considerable business values to the organization, but they cannot be measured or expressed in terms of quantities.
  • The new system allowed the customers to view more products at a time, and the payment methods were made easy. Hence, the customer satisfaction level increased.
  • The new system enabled the customers online chat facilities which gave them a feel of human presence.
  • It also enabled the employees to serve the customers better and on real time basis.
  • The two intangible benefits are as follows:
    • Reduced response time
    • Improved customer satisfaction

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