MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Question
Chapter 4, Problem 7LO
Summary Introduction
To discuss: The legal and political environment of marketing.
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Chapter 4 Solutions
MKTG 12:STUDENT ED.-TEXT
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- Defenation of marketing, the purpose of marketing, basic functions and objectives of marketing, role of marketing in a companyarrow_forwardDiscuss consumer safety and the measures that ensures consumer safetyarrow_forwardList the Federal laws that affect marketing fall into several categories of regulatory activity: competitive environment, pricing, advertising and promotion, and consumer privacy?arrow_forward
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