Chapter 4, Problem 7DQ

Explanation of Solution

Behavioral targeting pros:

• Well known of customer behavior
  • Companies will not send the irrelevant advertisement to the customer and waste the time.
  • First, the company will gather information from the customer and send advertisements according to the interests of an individual.
• Raise of company production
  • Behavior targeting helps company to save time because they will not be wasting time to reach out the customers.
  • They aim a particular group of people and concentrate their time and earn money from them.
  • They give more time and work for improving the excellence of the product.
• Permits companies to be extra advanced
  • By getting information about a customer, a company can find out what a customer wants exactly.
  • The company will have the knowledge which products are useful.
  • The company can target specifically what the groups of people are aiming to buy their product.
• Improvement in relationship between customer and companies
  • Learning the customer goods and creates a better idea for implementation...