Management Information Systems: Managing the Digital Firm (15th Edition)
Management Information Systems: Managing the Digital Firm (15th Edition)
15th Edition
ISBN: 9780134639710
Author: Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
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Chapter 4, Problem 16CSQ
Program Plan Intro

Facebook:

Facebook is a standard open social networking website that permits recorded users to make profiles, upload photos and videos, send message and keep in touch with friends, and also includes public features.

Facebook’s business model:

Facebook business model was designed to make income mainly from its unique capacity to offer targeted advertisements. Facebook use this user data to target ads to the right users.

Explanation of Solution

Measures taken by Facebook:

  • Facebook must permit the users to observe all the data it gathers on them and permit them to remove information they think necessary.
  • They may also permit users to opt-out of the tracking systems much like European users...

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