EBK CRAFTING AND EXECUTING STRATEGY: CO
21st Edition
ISBN: 9781259899577
Author: Thompson
Publisher: YUZU
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Chapter 4, Problem 6ESP
Summary Introduction
To discuss: Key elements of company’s value chain.
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TASK DESCRIPTION
Successful brand extensions allow companies to diversify their offerings and increase their market
share. Brand extension will provide any company a competitive advantage over its rivals that do not
offer similar products.
You are expected to select a live/real organisation which is suitable to the task and launch a new
product/service.
Please discuss with your lecturer your choice before proceeding.
For your Portfolio you need to complete the following tasks:
1.
2.
Develop a new brand extension for the organisation you have selected for one of their
product/service.
Determine segmentation, targeting and positioning for the new brand extension.
3. Develop a detailed customer personal profile for the new brand extension, including demographic
and psychographic information.
4. Develop the marketing mix strategies for the new brand…
Give an explanation of UK Vodaphone for the 4 points for bellow each table (a) Explain the ratio, (b)
comment on the numbers in the table above. (c)Explain the reason why? (d) What do you think?
After that, write a content "critical assessment of the firm's working capital management over the same
Beriod jnclude graphical illustration to support your answer.
2020
2021
2022
2023
2024
Gross margin
31.78%
31.3%
32.9%
35.3%
36.2%
Net margin
1.77%
.26%
5.76%
25.9%
4.1%
2020
2021
2022
2023
2024
Current ratio 1.02
0.99
1.17
0.89
4.96
Cash (aşİR
.36
0.20
0.26
.34
.71
2020
2021
2022
2023
2024
Debt to equity | 1.69%
1.43%
1.51%
1.03%
1.37%
ratio
Debt to capital | 62.8%
55.55%
112.74%
58.5%
57.8%
casio
2020
2021
2022
2023
2024
Asset turnover 0.29
0.30
0.24
0.24
0.24
Fixed
asset 1.30
1.10
1.10
1.20
1.10
turnover
2020
2021
2022
2023
2024
Inventory days 7.47
11.94
9.0
10.6
11.26
Inventory
-551
-441
-6069
-3922
-2770
turnover
Do not copy from another same ques answer, I need different one.
Give image, table, graph with source, this full ques within 2500word
TASK DESCRIPTION
Successful brand extensions allow companies to diversify their offerings and increase their market
share. Brand extension will provide any company a competitive advantage over its rivals that do not
offer similar products.
You are expected to select a live/real organisation which is suitable to the task and launch a new
product/service.
Please discuss with your lecturer your choice before proceeding.
For your Portfolio you need to complete the following tasks:
1.
2.
Develop a new brand extension for the organisation you have selected for one of their
product/service.
Determine segmentation, targeting and positioning for the new brand extension.
3. Develop a detailed customer personal profile for the new brand extension, including demographic
and psychographic information.
4. Develop the marketing mix strategies for the new brand…
Chapter 4 Solutions
EBK CRAFTING AND EXECUTING STRATEGY: CO
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