CONNECT ACCESS CARD FOR MANAGEMENT
9th Edition
ISBN: 9781264518821
Author: KINICKI
Publisher: MCG
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Chapter 4, Problem 4MIA
Summary Introduction
Case Summary:
DC, a transportation company was formed in 2015 in the mainland of C. The company gave taxis, private cars, minibuses, bike-sharing to the people using the mobile operated app. The company outmaneuvered U, its major competent from C. However, the company is saturated now as it has already grown to its full potential. Now, DC is focusing on expanding its business to its overseas.
Interpretation: Importance of expansion in Country B, a BRICS country.
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Each company offers similar services, including event planning, catering, transportation, equipment rental, and audio-visual production. At present clients engage different companies for specific services, creating a balanced distribution of business across the market.However, recent shifts in client preferences have disrupted this equilibrium. Clients now prefer the convenience and efficiency of working with a single provider that can offer a comprehensive package of services. This has led to a significant decline in business for some companies that are unable to offer the full suite of services on their own. Some of the challenged faces by the companies include limited service offerings, client convenience where clients prefer working with a single vendor to simplify communication, reduce costs, and ensure seamless service delivery, as well as market saturation. With all four companies competing for the same client base, the market has become oversaturated, leaving some businesses…
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