Chapter 4, Problem 4DQ

Summary Introduction

To Explain:

Somnio, a start-up running shoe company in California, decided to start selling its products around the world from the very beginning. In general terms name some of the challenges that a start-up company such as Somnio might face internationally?

Introduction:

Starting a business from scratch and running it internationally is really a big challenge. Being a start-up you will face a lots of challenges as marketing, branding, human resource, investors etc.