Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 4, Problem 4.6CTE
Summary Introduction

To think critically about: The steps in marketing research process which help the business.

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The study of consumers by the market place and producers, to gather the required information to know the needs of the customers are termed as market research.

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