Chapter 4, Problem 4.18E

Summary Introduction

To determine:

Providing ethical leadership through storytelling techniques.

Introduction:

To ensure ethical business communication, there has to be three main components, ethical individuals, ethical company leadership and the proper policies to support employees’ efforts to be ethical.

Storytelling is an important aspect of any businessman or businesswoman. The one who can tell stories can surely go places but the stories have to be proper and at least three main parts to it, the beginning with a character, the middle which is the pathway and the end which has a moral or message.