Business Statistics: A First Course (8th Edition)
8th Edition
ISBN: 9780135177785
Author: David M. Levine, Kathryn A. Szabat, David F. Stephan
Publisher: PEARSON
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Chapter 4, Problem 4.10AC
How will marketers change their social media use in the near future? A survey by Social Media Examiner reported that 76% of B2B marketers (marketers that focus primarily on attracting businesses) plan to increase their use of LinkedIn, as compared to 52% of B2C marketers (marketers that primarily target consumers). The survey was based on 1,780 B2B marketers and 3,306 B2C marketers. The following table summarizes the results:
Source: Data extracted from "2016 Social Media Marketing Industry Report," socialmediaexaminer.com.
- Give an example of a simple
event . - Give an example of a joint event.
- What is the complement of a marketer who plans to increase use of LinkedIn?
- Why is a marketer who plans to increase use of LinkedIn and is a B2C marketer a joint event?
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How will marketers change their social media use in the near future? A survey by Social Media Examiner reported that 77% of B2B marketers (marketers that focus primarily on attracting businesses) plan to increase their use of LinkedIn, as compared to 54% of B2C marketers (marketers that primarily target consumers). The survey was based on 1,184 B2B marketers and 1,703 B2C marketers. The following table summarizes the results:
Give an example of a simple
Give an example of a joint
What is the complement of a marketer who plans to increase use of LinkedIn?
Why is a marketer who plans to increase use of LinkedIn and is a B2C marketer a joint event?
In 2007, the United States experienced the biggest jump in food prices in 17 years (The Wall Street Journal, April 1, 2008). A variety of reasons led to this result, including rising demand for meat and dairy products in emerging overseas markets, increased use of grains for alternative fuels, and bad weather in some parts of the world. A survey compared prices (in $) of selected products at grocery stores in the Boston area. The accompanying table shows the results.
Item
Crosby’s
Shaw’s
Market Basket
Two-liter Coke
1.79
1.59
1.50
Doritos chips
4.29
4.99
3.50
Cheerios cereal
3.69
2.99
3.00
Prince spaghetti
1.59
1.69
1.99
Skippy peanut butter
5.49
4.49
3.99
Cracker Barrel cheese
4.99
4.99
3.49
Pepperidge Farm white bread
3.99
3.99
3.99
Oreo cookies
4.69
3.39
3.00
One dozen eggs*
2.49
2.69
1.59
Coffee*
4.49
4.79
3.99
Gallon of milk*
3.69
3.19
1.59
In a report, use the sample information to…
The New York Times reported that Apple has unveiled a new iPad marketed specifically to school districts for use by students (The New York Times website). The -inch iPads will have faster processors and a cheaper price point in an effort to take market share away from Google Chromebooks in public school districts. Suppose that the following data represent the percentages of students currently using Apple iPads for a sample of U.S. public school districts.
Click on the datafile logo to reference the data.
15
22
12
21
26
18
42
29
64
20
15
22
18
24
27
24
26
19
a. Compute the mean and median percentage of students currently using Apple iPads.
Mean
(to decimals)
Median
(to the nearest whole number)
b. Compute the first and third quartiles for these data.
First quartile
(to decimals)
Third quartile
(to decimals)
c. Compute the range and interquartile range for these data.
Range
(to the nearest whole number)
Interquartile range
(to decimals)
d.…
Chapter 4 Solutions
Business Statistics: A First Course (8th Edition)
Ch. 4 - Three coins are tossed. Give an example of a...Ch. 4 - An urn contains 12 red balls and 8 white balls....Ch. 4 - Consider the following contingency table: What is...Ch. 4 - Prob. 4.4LBCh. 4 - For each of the following, indicate whether the...Ch. 4 - For each of the following, state whether the...Ch. 4 - Which of the following events occur with a...Ch. 4 - Do Millennials or Gen-Xers feel more tense or...Ch. 4 - Referring to the contingency table in Problem 4.8,...Ch. 4 - How will marketers change their social media use...
Ch. 4 - Referring to the contingency table in problem...Ch. 4 - Have the gains in student learning attributed to...Ch. 4 - Do Generation X and Boomers differ in how they use...Ch. 4 - A survey of 1 ,520 Americans adults asked, Do you...Ch. 4 - Each year, ratings are compiled concerning the...Ch. 4 - Prob. 4.16LBCh. 4 - Prob. 4.17LBCh. 4 - Prob. 4.18LBCh. 4 - Prob. 4.19LBCh. 4 - Prob. 4.20LBCh. 4 - Prob. 4.21ACCh. 4 - Prob. 4.22ACCh. 4 - Prob. 4.23ACCh. 4 - Prob. 4.24ACCh. 4 - Prob. 4.25ACCh. 4 - Prob. 4.26ACCh. 4 - Prob. 4.27ACCh. 4 - A standard deck of cards is being used to play a...Ch. 4 - Prob. 4.29ACCh. 4 - Prob. 4.30LBCh. 4 - Prob. 4.31LBCh. 4 - Prob. 4.32ACCh. 4 - Big Commerce launched a study to analyze modem,...Ch. 4 - Olive Construction Company is determining whether...Ch. 4 - Prob. 4.35ACCh. 4 - Prob. 4.36ACCh. 4 - Prob. 4.37ACCh. 4 - Prob. 4.38ACCh. 4 - A lock on a bank vault consists of three dials,...Ch. 4 - If a coin is tossed seven times, how many...Ch. 4 - A particular brand of womens jeans is available in...Ch. 4 - Prob. 4.42ACCh. 4 - Prob. 4.43ACCh. 4 - Prob. 4.44ACCh. 4 - Prob. 4.45ACCh. 4 - Prob. 4.46ACCh. 4 - Prob. 4.47ACCh. 4 - Prob. 4.48ACCh. 4 - Prob. 4.49ACCh. 4 - Prob. 4.50ACCh. 4 - Prob. 4.51ACCh. 4 - Prob. 4.52CYUCh. 4 - Prob. 4.53CYUCh. 4 - Prob. 4.54CYUCh. 4 - What is the difference between mutually exclusive...Ch. 4 - Prob. 4.56CYUCh. 4 - Prob. 4.57CYUCh. 4 - Prob. 4.58CYUCh. 4 - Prob. 4.59CYUCh. 4 - Prob. 4.60CYUCh. 4 - Prob. 4.61CYUCh. 4 - Prob. 4.62CRPCh. 4 - Chartered Institute of Personnel and Development...Ch. 4 - Prob. 4.64CRPCh. 4 - Prob. 4.65CRPCh. 4 - The CMO Survey collects and disseminates the...
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