Chapter 4, Problem 3CTQ

Summary Introduction

Case Summary: Company UL, founded by person WL was a global entity and with the excellence administration of his successors, the company grew to be one of the globally dominating with one third of the population using their product in a day.

Company UL follows a Sustainability Living Plan based on the three principle which are follows them. One is to improve the health and well-being of the people and second is cutting their environmental footprints in half and last is to improve the life of their stakeholders either directly or indirectly. The company works towards achieving many goals relating to sustainability. Some of them are reducing deforestation, helping farming, assisting better sanitation to people, increasing job opportunities for women and improve its operation in a sustainable way.

Apart from the pressure of producing better results for every quarter, the company is well focused on its mission of creating a sustainable living. With an eye on its goal, the company also march towards improving its shareholders and stakeholder value. Being one of the highest spenders on advertisements globally, the company is aimed to create a clean digital supply and challenges company like company G, Company F to remove unidentified parties in the internet.

There two main challenges that are in front of the company. First is that the company has thin profit margin in terms of its consumer goods and Second is that the company is under high pressure to meet its quarter targets and retain its shareholders. With the existing challenge, the company is still focused on created a sustainable living plan and at present the company successfully operates in 34 countries around the world.

To determine: Instead of employing its profit in its operation, why not Company UL donate a part of the profit to Social and Environmental cause?