CONNECT ONLINE ACCESS
8th Edition
ISBN: 9781259898877
Author: KINICKI
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Question
Chapter 4, Problem 2MIA
Summary Introduction
To determine:
The ways by which the corporation tried to avoid ethnocentric, polycentric, or geocentric attitudes.
Introduction:
Global expansion in an organization refers to the expansion of business in world level. A business might start up as a small company having only one place of business. However, due to a large number of customers, the business will get many branches across the city. Then, the next step of expansion will take place in the country and finally, the expansion will happen worldwide to attract customers around the world.
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