MKTG 9:STUDENT ED.-TEXT
MKTG 9:STUDENT ED.-TEXT
9th Edition
ISBN: 9781285860145
Author: Lamb
Publisher: CENGAGE L
Question
Book Icon
Chapter 4, Problem 2LO
Summary Introduction

To discuss: The social factors that affect marketing.

Marketing is the management and study of exchange of relationships. It is the business of creating relationships among consumers and business and satisfying the customer needs and wants.

Blurred answer
Students have asked these similar questions
Describe the ways in which conscious marketing helps various stakeholders.
Explain how Marketing Plays an Important Role in Society ?
Explain in detail how marketing plays an important role in society